The Business of Sports : Marketing the Game

This dynamic course on the business of Sports explores how sports organizations boost engagement, increase ticket sales, and build brand loyalty. You’ll learn key concepts like branding, fan engagement, and event promotion while analyzing real-world campaigns. Plus, you’ll get hands-on experience by designing your own sports marketing plan. Whether you aim for a career in sports management, digital marketing, or even planning, this course equips you with the skills to succeed in the business of sports!